Box Illustration System
Illustration Style Guide





Box Illustration System

Brand Design Lead/Brand Steward (Report to VP of Brand)
Responsible for defining the brand’s illustration style, contributing to a cohesive and distinctive brand personality. Developed a comprehensive brand illustration style guide that outlined guidelines for usage, ensuring consistency and alignment across all brand materials. The style guide served as a valuable resource for internal and external teams, enabling seamless and coherent execution of brand visuals. Through this process, I enhanced the brand’s ability to communicate its essence and values effectively to its target audience.

Box Illustration System


Concept Development
Content Writing
Icon System for Tier 1
Illustration System for Tier 2 and Tier 3
Illustration Style Guide
Color Usage

Category: projects