Box Illustration System
Illustration Style Guide

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lrb_illust2

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Box Illustration System


Brand Design Lead/Brand Steward (Report to VP of Brand)
Responsible for defining the brand’s illustration style, contributing to a cohesive and distinctive brand personality. Developed a comprehensive brand illustration style guide that outlined guidelines for usage, ensuring consistency and alignment across all brand materials. The style guide served as a valuable resource for internal and external teams, enabling seamless and coherent execution of brand visuals. Through this process, I enhanced the brand’s ability to communicate its essence and values effectively to its target audience.


Box Illustration System


Responsibilities

Concept Development
Content Writing
Design
Icon System for Tier 1
Illustration System for Tier 2 and Tier 3
Illustration Style Guide
Color Usage


Category: projects