Box Sub-Brand System
Identity Design + Style Guide



Box Sub-Brand System

Brand Design Lead/Brand Steward (Report to VP of Brand)
Conducted a brand audit and competitive review, leading to the rebranding of the visual system and design language. Established a comprehensive framework for the box subbrand system. Created event logos and orchestrated brand experiences for all box-related events. Oversaw and directed the seamless integration of brand identity and consistency across all extensions of the box brand.
2013. San Francisco


Concept Development
Framework for Box Subbrand system
Color System: Palette and Usage

Category: projects