Box Sub-Brand System
Identity Design + Style Guide

lrb_box_sub1

lrb_box_sub2

Box Sub-Brand System


Brand Design Lead/Brand Steward (Report to VP of Brand)
Conducted a brand audit and competitive review, leading to the rebranding of the visual system and design language. Established a comprehensive framework for the box subbrand system. Created event logos and orchestrated brand experiences for all box-related events. Oversaw and directed the seamless integration of brand identity and consistency across all extensions of the box brand.
2013. San Francisco


Responsibilities

Concept Development
Framework for Box Subbrand system
Design
Color System: Palette and Usage


Category: projects