Brand Design Lead/Brand Steward (Report to VP of Brand)
Conducted a brand audit and competitive review, leading to the rebranding of the visual system and design language. Established a comprehensive framework for the box sub-brand system. Created event logos and orchestrated brand experiences for all box-related events. Oversaw and directed the seamless integration of brand identity and consistency across all extensions of the box brand.
January 2012–April 2015. San Francisco
Color System: Palette and Usage