Box
Brand Design Lead/Brand Steward (Report to VP of Brand)
Conducted a brand audit and competitive review, leading to the rebranding of the visual system and design language. Established a comprehensive framework for the box sub-brand system. Created event logos and orchestrated brand experiences for all box-related events. Oversaw and directed the seamless integration of brand identity and consistency across all extensions of the box brand.
January 2012–April 2015. San Francisco
Responsibilities
Concept Development
Event Identity
Color System: Palette and Usage
Illustration
Kinetic Art
Collateral Design
Signage Design