Brand Identity + Icon System + Visual System + Print collateral + Interactive + Styleguide.
As the first proReader designed especially for business professionals, QUE reader supports business documents, including PDF files, PowerPoint presentations, and other business documents, making it highly attractive to business users.
The main objective of the project was to create a brand language that would appeal to a target audience of business professionals with comfortably cultured tastes and a luxury lifestyle. It had to communicate confidence, innovation, and luxury while celebrating the simplicity of black and white and paper and ink.
Visual Design System: Typography/Color Palette/Art direction/Icons