xB Campaign Website.
Illustration + Design + Interactive + Animation
A massive online environment comprised of six worlds (representing the six sides of a box), each with a unique visual take on the Scion brand and box culture. All six worlds reinforce the unique box shape and personality of the xB, all experiences revolve around the pursuit of becoming a square™
Featured as one of the worlds, Screen City is packed with multi-player games, viral videos, and other discoverable gems.